Arabic-first, not translated
We design the Arabic experience first and adapt English from it, layout, numerals, dates and bidirectional text included.
UX agency · Muscat
Research-led product, app and website design for government entities, banks and growing businesses in Muscat, Arabic-first, accessible and built to support Oman’s move to digital services.

Why teams choose us
We design the Arabic experience first and adapt English from it, layout, numerals, dates and bidirectional text included.
Citizen and resident services designed to be clear, accessible and complete on the first attempt, with documentation that fits public-sector governance.
Onboarding, transfers and security flows for banks and payment providers, designed to explain fees and protections clearly and to pass regulatory review.
We work with teams in Oman from our studio in Lebanon and our team in the region, on overlapping hours and the Sunday-to-Thursday week, and travel to Muscat for workshops and research.
Local context
The programmes, regulators and expectations that shape digital products in the market. We design with them in mind; your legal and compliance teams remain the authority.
The national vision puts a diversified, digitally enabled economy and efficient government services at the centre of public investment.
Led by the Ministry of Transport, Communications and Information Technology, the programme pushes government entities and businesses to move services online and measure their quality.
Banks, payment providers and fintechs supervised by the CBO need onboarding, disclosure and consent journeys that satisfy review without losing customers.
Oman’s Personal Data Protection Law, issued by Royal Decree 6/2022, shapes how consent, transparency and data minimisation are designed into forms and account settings.
Oman is moving public services, banking and everyday business onto digital channels, guided by Oman Vision 2040 and a national push to grow the digital economy. Users who once visited a branch or a ministry now expect to complete the same task on their phone, in Arabic, without help. For product teams that raises a simple question: does the service work for everyone who needs it, the first time?
We design citizen and resident services around the real tasks people come to complete, with clear language, accessible patterns and as few steps as the process allows. Every phase is documented for the procurement and governance processes public entities run, and handed over in a form your in-house team or development partner can build from. Where a service already exists, a UX audit is often the fastest way to find and fix the biggest problems.
For banks and payment providers supervised by the Central Bank of Oman we design onboarding, transfers, cards and security journeys that explain fees and protections clearly. Our mobile app and product design covers iOS and Android apps from first flows to a full design system, and our website design and redesign service covers corporate and government sites, bilingual from the first wireframe.
For BLF Bank we designed MyBLF, a mobile banking app built around a clear account overview and transfers that take seconds, and for the World Defense Show the bilingual digital experience of a major international event.
Services
We dive deep into user needs and turn insights into decisions that shape better products.
ExploreWe create seamless, thoughtful products that people love and businesses rely on.
ExploreWe bring clarity to complexity, defining direction and unlocking new opportunities.
ExploreWe identify what’s working, what’s not, and where to focus next, with a prioritised plan you can ship against.
ExploreBilingual, accessible component libraries and tokens that keep hundreds of screens consistent across web, mobile and TV.
ExploreWe build bold, memorable brands that connect, inspire and evolve.
ExploreResearch-led UX and UI design for corporate, government, media and e-commerce websites, in Arabic and English.
ExploreFAQ
No. We work with clients in Oman remotely from our studio in Lebanon and our team in the region, and travel to Muscat for discovery workshops, research sessions and key milestones.
Yes. We are used to structured procurement, security reviews and multi-stakeholder governance, and we document our process and deliverables accordingly. Tell us about your requirements early and we will shape the proposal to fit them.
Yes. We design iOS and Android apps, websites and redesigns, and complex web platforms. We are a design studio, so we hand over production-ready designs to your developers or build partner and review the build until launch.
Often that is the best first step. A UX audit shows where users struggle and ranks the fixes by impact and effort, so your team can improve what exists before deciding whether a redesign is needed.
In fixed-price phases agreed before we start, with the scope and deliverables written down, usually beginning with a short discovery or audit to set direction.
Also serving
Reach us
Tell us where your product stands today. We’ll come back within two working days with how we’d approach it.