Bilingual by default
Arabic and English designed together, so nationals and the UAE’s multinational residents get an equally considered experience.
UX agency · Dubai · Abu Dhabi · Sharjah
UI/UX design agency in Dubai and across the UAE
Product, mobile app and website design for fintechs, government services, media and consumer apps in Dubai and Abu Dhabi, bilingual by default, research-led, and built for one of the world’s most demanding digital markets.
Why teams choose us
A design partner built for the UAE.
Fintech and government depth
Onboarding, payments and consent journeys for regulated products, and citizen services that have to work on the first attempt.
Polish the market expects
UAE users benchmark every product against the best super-apps and digital banks they use daily. We design to that bar, and test to prove it.
A senior team, one time zone away
Our studio works one hour behind Dubai with overlapping hours all day, inside your tools, with on-site workshops when decisions need the room.
Local context
What we design around.
The programmes, regulators and expectations that shape digital products in the market. We design with them in mind; your legal and compliance teams remain the authority.
- UAE digital government standards
Federal and emirate-level programmes set expectations for accessible, Arabic-first, measurable public services across web and mobile.
- Central Bank of the UAE and financial free zones
Banking, payments and investment products regulated by the CBUAE, DFSA or FSRA need onboarding, disclosure and consent journeys that pass review without losing users.
- Personal data protection
The federal PDPL and the DIFC and ADGM data protection regimes shape how consent, permissions and account controls are designed.
- A multilingual population
Products serve Arabic and English speakers side by side, often on the same screen, typography, direction and tone have to hold up in both.
Designing for the region’s most competitive market
The UAE sets the pace for digital experience in the Middle East. Government services are benchmarked globally, digital-only banks and payment platforms launch every year, and consumers expect the polish of the best super-apps in every product they open. In Abu Dhabi and Dubai, government services are increasingly brought together in single apps, so a citizen journey is judged like any consumer product. Design maturity here is high, and so is the cost of falling short.
What UAE users expect
A UAE audience is multinational and multilingual, mobile-first and impatient with friction. Nationals expect an Arabic-first experience that feels native rather than mirrored; residents expect flawless English; both expect to switch without the layout, numerals or tone breaking. Trust is built in the first screens, identity, permissions, fees and security explained clearly, and lost just as fast.
How we work with teams in Dubai and Abu Dhabi
We work one hour behind Dubai with overlapping hours across the day, run discovery workshops and research on site when the decision needs the room, and plug into your product and engineering rituals for everything else. Deliverables are built for handoff: tokens, components and documentation your team or your development partner can build from immediately.
Mobile app and website design in Dubai
In the UAE the app is usually the product. Our mobile app and product design work covers iOS and Android apps for fintechs, retailers and government services, from the first flows to a design system your team can scale, with Arabic and English designed together. For corporate, government and e-commerce sites, our website design and redesign service brings the same research-led approach to navigation, content and conversion, handed over to your developers or build partner ready to build.
Our work across the region
For Al Thaqafiya and Shasha we designed Arabic-first media and streaming experiences across web, mobile and TV, the same bilingual discipline we bring to fintech, government and AI products for UAE teams.
Selected work
Products designed for the region.
Industries we serve in the UAE
Services
UX/UI services available in the UAE.
UX research
We dive deep into user needs and turn insights into decisions that shape better products.
ExploreProduct design
We create seamless, thoughtful products that people love and businesses rely on.
ExploreDiscovery & strategy
We bring clarity to complexity, defining direction and unlocking new opportunities.
ExploreUX audit
We identify what’s working, what’s not, and where to focus next, with a prioritised plan you can ship against.
ExploreDesign systems
Bilingual, accessible component libraries and tokens that keep hundreds of screens consistent across web, mobile and TV.
ExploreBranding
We build bold, memorable brands that connect, inspire and evolve.
ExploreWebsite design
Research-led UX and UI design for corporate, government, media and e-commerce websites, in Arabic and English.
ExploreFAQ
Working with UXNCO from the UAE.
Do you have an office in Dubai?
Our studio is in Lebanon, one hour behind Dubai, and we work with UAE clients remotely by default with on-site workshops and research in Dubai and Abu Dhabi when a decision or a study needs the room.
Can you design for both nationals and expatriate residents?
Yes, that is the UAE brief. We research both audiences, design Arabic and English as equals, and pay particular attention to the switching experience, mixed-direction text and culturally appropriate tone.
How quickly can you start?
A discovery sprint or UX audit can usually start within two weeks of agreeing scope. Full product design phases are planned around your release roadmap.
Can you work alongside our development partner or in-house team?
Absolutely. We are built to integrate, not replace. We work inside your design system and handoff conventions and stay involved through implementation so what ships matches what was designed.
Do you work with startups as well as enterprises?
Yes. For startups we focus on the smallest engagement that de-risks the next decision, usually a discovery sprint or a tested prototype; for enterprises we scale to multi-phase programmes with design systems and governance.
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