Arabic-first, not translated
We design the Arabic experience first and adapt English from it, layout, numerals, dates, bidirectional text and tone of voice included.
UX agency · Riyadh · Jeddah · Dammam
Research-led product, mobile app and website design for banks, government entities, media groups and startups building for the Kingdom, Arabic-first, aligned with Vision 2030 programmes, and tested with Saudi users.
Why teams choose us
We design the Arabic experience first and adapt English from it, layout, numerals, dates, bidirectional text and tone of voice included.
Remote and in-person sessions in Riyadh, Jeddah and the Eastern Province, recruited through local panels and scheduled around the Saudi working week.
Experience designing public-sector platforms and banking journeys where accessibility, identity verification and trust are non-negotiable.
Our studio works on the same hours as Riyadh, inside your tools, with handoff your engineers can build from the same week.
Local context
The programmes, regulators and expectations that shape digital products in the market. We design with them in mind; your legal and compliance teams remain the authority.
National programmes and DGA standards set clear expectations for citizen services, Arabic as the primary language, accessibility, and measurable service quality.
Onboarding, consent and disclosure journeys for banks and fintechs licensed by the Saudi Central Bank, designed to satisfy review without losing customers.
Consent, transparency and data-minimisation designed into forms, permissions and account settings from the first wireframe.
Sign-in and verification flows that fit the identity services Saudi users already know, so trust is established in the first minute.
Few markets are building digital products at the pace of Saudi Arabia. Vision 2030 has put citizen services, financial inclusion, entertainment and tourism online in a handful of years, and the standard users expect has risen with it. A government portal is now compared with the best consumer app on the same phone; a bank’s onboarding is judged against the fintech that launched last quarter.
For product teams that means two things. Design quality is no longer a differentiator but a requirement, and Arabic is not a localisation task but the primary experience.
Saudi audiences are young, mobile-first and fluent in well-designed products. They expect to sign in with the national identity services they already use, to switch between Arabic and English without the layout breaking, and to complete a task on the first attempt. They notice when numerals are inconsistent, when a right-to-left screen was clearly mirrored from an English design, or when the tone of voice reads like a translation.
We research these expectations directly, in Riyadh, Jeddah and the Eastern Province, in Arabic, and design against them rather than against a global checklist.
Our studio runs on the same hours as Riyadh and follows the Sunday-to-Thursday week with Saudi clients. Discovery workshops and usability sessions happen on site when the decision needs the room; design reviews and sprint rituals happen in your tools. Deliverables are built for handoff to in-house or vendor engineering teams, with documentation that survives the next procurement cycle.
For most Saudi users the phone is the first and often the only screen, so much of our work in the Kingdom is mobile app and product design: iOS and Android apps designed Arabic-first, from onboarding and payments to the account settings people return to every week. Corporate, government and e-commerce sites get the same research-led approach through our website design and redesign service, bilingual from the first wireframe and built for handoff to your developers.
For the World Defense Show we designed the digital experience of one of the Kingdom’s flagship international events, a bilingual platform for exhibitors, visitors and delegations. Our work for banks and media groups across the GCC applies the same discipline to products that millions of Saudi users touch every day.
Services
We dive deep into user needs and turn insights into decisions that shape better products.
ExploreWe create seamless, thoughtful products that people love and businesses rely on.
ExploreWe bring clarity to complexity, defining direction and unlocking new opportunities.
ExploreWe identify what’s working, what’s not, and where to focus next, with a prioritised plan you can ship against.
ExploreBilingual, accessible component libraries and tokens that keep hundreds of screens consistent across web, mobile and TV.
ExploreWe build bold, memorable brands that connect, inspire and evolve.
ExploreResearch-led UX and UI design for corporate, government, media and e-commerce websites, in Arabic and English.
ExploreFAQ
Our studio is in Lebanon and we work with Saudi clients remotely by default, travelling to Riyadh, Jeddah or Dammam for discovery workshops, research sessions and key milestones. Most of our Saudi engagements run on a weekly rhythm of video working sessions plus on-site visits at the moments that matter.
Yes. We are used to structured procurement, security reviews and multi-stakeholder governance, and we document our process and deliverables accordingly. Tell us about your procurement requirements early and we will shape the proposal to fit them.
Always. For Saudi products Arabic is the primary experience, so we design it first, right-to-left layout, Arabic typography, numerals and dates, and test it with Arabic-speaking participants before adapting the English version.
We work Sunday to Thursday with our Saudi clients and share the same working hours as Riyadh, so reviews and decisions happen the same day rather than the next.
It usually starts with a two-to-six-week discovery or audit to set direction, followed by product design in phases aligned with your delivery roadmap, and a design system so your team can scale what we built. Every phase has a fixed scope and price.
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Reach us
Tell us where your product stands today. We’ll come back within two working days with how we’d approach it.